Greenpeace: Save Santa's Home

Santa delivers a chilling message in this new Campaign from Greenpeace. Directed by the wonderful Ed Morris… and created by a few of Santa’s little secret helpers… this film has undoubtedly raised awareness for the need to protect our Arctic.

In the run up to Christmas 2013, the aim of this fully integrated campaign was to create awareness around the Arctic situation. As the ice melts faster each year (contrary to the belief of some), big companies move in further to drill. This has a devastating effect on the immediate environment, wildlife and global warming. The objective of the campaign was gain signatures for a petition to create a sanctuary around the Arctic to protect it.

The campaign achieved global attention, got people arguing and received over 1 million signatures to Save the Arctic. 

Challenge: The Arctic is melting. Stop it/ Slow it down/ Freeze it up.

Solution: To create a sanctuary around the Arctic and raise awareness of the oil situation.

Reason: As the ice melts faster each year (contrary to the belief of some), big companies move in further to drill. This has a devastating effect on the immediate environment, wildlife and global warming. The objective of the campaign was raise global awareness and gain signatures for a petition to creating a protective sanctuary around the Arctic.

Result: The campaign achieved global attention, got people arguing and received over 1 million signatures to Save the Arctic. 

Execution: Print, film, cinema, digital, social, organic PR & general mischief.

Credits:

Executive Creative Director: Brian Cooper

ACD copywriter: Eric Terchila

Art Director: Natalie Sutton

Producer: Lyn Woodcraft

Director: Ed Morris

#nataliepalmersutton #artdirection #eric #terchila #brian #cooper #greenpeace #campaign #2013 #savethearctic #savesantashome #santa #jimcarter #downtonabbey #butler 

www.artdirection.london

In the run up to Christmas 2013, Jim Carter plays the role of a dishevelled santa warning the world that Christmas may be cancelled. Naturally... this got people talking.

Santa's Elves cause mischief in London to Save Santa's Home

Famous Artists, designers & celebrities joined us to help save Santa's home...

Santa delivers a chilling message in this new Campaign from Greenpeace. Directed by the wonderful Ed Morris… and created by a few of Santa’s little secret helpers… this film has undoubtedly raised awareness for the need to protect our Arctic.

Intentionally created to show Santa in his moment of need, the film resembles a hostage video, or self-recorded webcam post. We see Santa in a dark room, lit only with a failing strip light and a torch. As he struggles to speak, we catch glimpses of glistening damp on the ceiling and hear dripping water, unnerving creaks and booms in the distance. The whole film heightens the tension of his Arctic predicament.

Released on December 1st 2013, only week old, the campaign has already reached a global audience  and has been picked up by CNN News, Fox News, The Express, Huffington Post, The Guardian, Radio Times, BBC Andrew Marr  Show, and ITV Daybreak. Creatively, the Ad was ‘Pick of the Day’ on Creativity online, Ad of the Day on ‘The Drum’ and was featured in Campaign Magazine, Advertising Age and PSFK website…to name just a few.

The Guardian this week published the launch of the Greenpeace christmas cards, drawn by celebrities, fashion designers, Artists; Vivienne Westwood, Modern Toss, Raymond Briggs, Peter Schrank, Jamie Hewlett of Gorillaz, Seppo Leinonen, Jade Jagger, Jarvis Cocker and …Natalie Sutton, (me).

Whether you like it or not, this campaign has undoubtedly reached far corners of the earth; it has got people talking and ultimately made them aware that one corner of the earth, in particular, is need of some urgent attention…a bit of T.L.C from the world.