Greenpeace: Save Santa's Home

In the run up to Christmas 2013, the aim of this campaign was to create awareness around the Arctic situation.

The campaign achieved global attention, got people arguing and received over 1 million signatures to Save the Arctic.

Challenge: The Arctic is melting. As the ice melts faster each year , big companies move in further to drill. This has a devastating effect on the immediate environment, wildlife and global warming.

Objective: To raise global awareness of the oil situation and gain signatures for a petition to create a protective sanctuary around the Arctic.

Execution: Print, film, cinema, digital, social, organic PR & general mischief.

Result: The campaign achieved massive global attention, got people arguing and received over 1 million signatures on a petition to create a protective sanctuary around the Arctic.

Credits:

Executive Creative Director: Brian Cooper

ACD copywriter: Eric Terchila

Art Director: Natalie Sutton

Producer: Lyn Woodcraft

Director: Ed Morris

48 Sheet Poster -GREENPEACE: Save Santa's Home

In the run up to Christmas 2013, Jim Carter plays the role of a dishevelled santa warning the world that Christmas may be cancelled. Naturally... this got people talking.

Santa delivers a chilling message in this new Campaign from Greenpeace. Directed by the wonderful Ed Morris… and created by a few of Santa’s little secret helpers… this film has undoubtedly raised awareness for the need to protect our Arctic. Intentionally created to show Santa in his moment of need, the film resembles a hostage video, or self-recorded webcam post.

Released on December 1st 2013, at only week old, the campaign already reached a global audience and has been picked up by CNN News, Fox News, The Express, Huffington Post, The Guardian, Radio Times, BBC Andrew Marr Show, and ITV Daybreak. Creatively, the Ad was ‘Pick of the Day’ on Creativity online, Ad of the Day on ‘The Drum’ and was featured in Campaign Magazine, Advertising Age and PSFK website…to name just a few. The Guardian published the launch of the Greenpeace christmas cards, drawn by celebrities, fashion designers, Artists; Vivienne Westwood, Modern Toss, Raymond Briggs, Peter Schrank, Jamie Hewlett of Gorillaz, Seppo Leinonen, Jade Jagger, Jarvis Cocker and myself.

Whether you like it or not, this campaign has undoubtedly reached far corners of the earth; it has got people talking and ultimately made them aware that one corner of the earth, in particular, is need of some urgent attention. #natalie #palmer #sutton #artdirection #eric #terchila #brian #cooper #greenpeace #campaign #2013 #savethearctic #savesantashome #santa #jim #carter #downton #abbey #butler

www.artdirection.london

A distressing picture of our childhood hero, knee deep in water. Thankfully with your help, Santa's workshop has been saved - at least for 2013. To help us keep his North Pole home safe from destruction, please sign up at http://www.savethearctic.org/

Santa's Elves cause mischief in London to Save Santa's Home

Santa's elves are very worried about Santa's home, the North Pole, which is melting away fast. To make matters worse, oil companies are trying to drill in the Arctic Ocean around it, so it's disappearing even more quickly.

Oxford Street Greenpeace Bus shelters_ Save Santas home

Famous Artists, designers & celebrities joined us to help save Santa's home...

Send a card Green peace save santas home

Greenpeace_Save Santas Home -The Last Piece of Ice by Illustrator & Art Director Natalie Sutton

Save the Arctic or Else!_By Illustrator & Art Director Natalie Sutton

Greenpeace_Santas naughty list_by illustrator & Art Director Natalie Sutton

Santa up the shard_by illustrator & Art Director Natalie Sutton

No blooming christmas for you this year - raymond briggs.png

Santa trapped in the ice floe - modern toss.png

JOyeaux Noel from the Arctic -Jamie Hewlett.png

Keep your paws off our home - peter schrank.png

Santa's Desperate letter to Stephen Colbert

Santa delivers a chilling message in this new Campaign from Greenpeace. Directed by the wonderful Ed Morris… and created by a few of Santa’s little secret helpers… this film has undoubtedly raised awareness for the need to protect our Arctic.

Intentionally created to show Santa in his moment of need, the film resembles a hostage video, or self-recorded webcam post. We see Santa in a dark room, lit only with a failing strip light and a torch. As he struggles to speak, we catch glimpses of glistening damp on the ceiling and hear dripping water, unnerving creaks and booms in the distance. The whole film heightens the tension of his Arctic predicament.

Released on December 1st 2013, only week old, the campaign has already reached a global audience and has been picked up by CNN News, Fox News, The Express, Huffington Post, The Guardian, Radio Times, BBC Andrew Marr Show, and ITV Daybreak. Creatively, the Ad was ‘Pick of the Day’ on Creativity online, Ad of the Day on ‘The Drum’ and was featured in Campaign Magazine, Advertising Age and PSFK website…to name just a few.

The Guardian this week published the launch of the Greenpeace christmas cards, drawn by celebrities, fashion designers, Artists; Vivienne Westwood, Modern Toss, Raymond Briggs, Peter Schrank, Jamie Hewlett of Gorillaz, Seppo Leinonen, Jade Jagger, Jarvis Cocker and …Natalie Sutton, (me).

Whether you like it or not, this campaign has undoubtedly reached far corners of the earth; it has got people talking and ultimately made them aware that one corner of the earth, in particular, is need of some urgent attention…a bit of T.L.C from the world.