After the longest recorded winter, we wanted to do something to cheer up Londoner's chilly bottoms... so we had a lovely lady knit us a huge pile of saddle covers... then snuck around London popping them on random bikes to surprise their owners and delight their bottoms. An extra dose of love from Comfort.
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Credits: Director: Jim Owen, Creative Director: Alun Howell, Art Director: Natalie Sutton (me) Art Director: Sara Leal, Art Director: Denis Kakazu, Copywriter: Giles Montgomery Copywriter: Margo Young